Frequently Asked Questions

Straight answers for retail buyers on how sourcing with The Folio Home works — from curation to container.

Working With Us

What does The Folio Home actually do?

We are a furniture sourcing and import partner for North American retailers. We work directly with vetted, high-quality manufacturers in Asia to build curated, retail-ready collections — we call them folios — tailored to each retailer’s categories, price points, and customers. You get a focused assortment of products with a strong probability of success, complete with specs, imagery, and costing, without managing dozens of unfamiliar factories yourself.

Why partner with a newer company instead of an established wholesaler?

Three reasons. First, you work directly with the principal: our founder brings 25+ years of retail buying and VP-level product development experience, including managing 40+ factories and launching 200+ SKUs a year. Second, curation: instead of pushing a 3,000-SKU line list, we present a short, purpose-built collection matched to your price points and customers. Third, economics: a lean structure means sourcing-direct pricing without layers of overhead built into the margin.

How are you different from an Asia-based sourcing agent?

Agents know factories; they rarely know your customer. Because our founder spent her career as a North American buyer and product development executive, we understand retail sell-through, e-commerce packaging and damage standards, channel-specific price points, and what your merchandising team needs to say yes. We combine that consumer understanding with the same direct factory relationships an agent offers — so you get the right product at the right price, not just a cheap quote.

What kinds of retailers do you work with?

Retail furniture buyers across channels: big-box and outlet retailers, warehouse clubs, home improvement chains, regional furniture chains, and e-commerce retailers. Every program is tailored — the folio we build for a value-driven outlet chain looks nothing like the one we build for a design-led e-commerce banner.

Products & Programs

What product categories do you cover?

Our deepest current assortment is outdoor furniture, alongside living room, bedroom, and dining collections — with a focus on e-commerce-friendly and ready-to-assemble (RTA) designs that ship efficiently and arrive intact. Categories expand based on retailer demand; if you have a gap in your assortment, ask.

How do you decide what goes into a collection?

Curation is the product. We combine sales data and category insights, trend intelligence from major furniture trade shows in North America and Asia, factory capabilities, and — most importantly — your target retails and margin requirements. Each folio is built for one retailer’s customer, not assembled from whatever a factory happens to have tooled.

Can you build a custom or private-label program for us?

Yes. We can develop programs around your specifications — materials, finishes, packaging, target retails, and branding — working with factories we have vetted for quality and reliability. Our founder has built private-label collections from concept through production for national retail chains.

Getting Started

How do we get started?

Reach out through our contact page with your categories and target price points. We’ll set up a short call to understand your customer and your assortment gaps, then come back with a curated folio — products, specs, imagery, and costing — for your review. No obligation, and no thousand-page catalog.

What is the Retailer Login?

Approved retail partners get access to wholesale pricing, detailed product specifications, and container planning tools. You can request access through the contact form — select “Request a Retailer Login.”

Where are you located?

We are based in Vancouver, BC, Canada, and serve retail partners across Canada and the United States. Our sourcing network spans Vietnam, Malaysia, Indonesia, and China.

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