Built by a Buyer, for Buyers

Why The Folio Home Exists

If you buy furniture for a living, you know the drill. Dozens of unfamiliar factories competing for your attention. Spec sheets with missing dimensions. “Catalogs” that are little more than photo dumps. And after all that sifting, the part that actually keeps you up at night: will this product sell?

The Folio Home exists to take that work — and that risk — off your desk. We build curated portfolios (folios) of retail-ready furniture from high-quality, vetted manufacturers in Asia, matched to the price points, margin targets, and customer needs of each retailer we serve. Instead of wading through thousands of SKUs, you see a focused collection of products with a high probability of success — complete with the specs, imagery, and costing you need to make a confident decision.

We sift the wheat from the chaff, so you spend your time on decisions rather than detective work.

Catherine Durnan spent more than 25 years in retail buying, merchandising, and product development before founding The Folio Home — most of it sitting exactly where you sit now.

As Vice President of Product Development at CorLiving, she launched 200+ SKUs a year across major e-commerce platforms and managed a global sourcing network of 40+ factories in Vietnam, Malaysia, Indonesia, and China — delivering 40% year-over-year revenue growth. At Cymax Group, she led business development for 160+ e-commerce furniture accounts, growing sales 10–30% per account through sharper assortments and private-label programs. Earlier in her career, she managed over $100M in annual category purchases for national retail chains and built private-label collections from concept through production.

She has walked every major furniture trade show, sat across the table from hundreds of manufacturers, and developed an eye — and a track record — for what actually sells in North America. The Folio Home puts that experience to work for your assortment.